Media and Communication Studies
Media and communication studies focuses on the way that information is produced and used to create and influence public opinion about issues that affect our daily lives. The discipline strives to teach students to develop a considered and balanced perspective about how to use communication technology to best serve the public good. Graduates pursue varied career paths including media management, public relations, events management, fundraising, social advocacy, advertising, and web entrepreneurship.
UCFV, through its Social, Cultural, and Media Studies (SCMS) department, offers a minor in Media and Communication studies as part of its BA program, as well as a two-year Associate of Arts degree. Students may ladder into the BA program (MACS minor) from the Associate of Arts (MACS) degree.
Media and Communication Studies minor requirements
The MACS minor is an appropriate complement to several majors offered at UCFV. For example, students may wish to combine it with the sociology/anthropology major offered by Social, Cultural, and Media Studies, or with an English or psychology major.
Students seeking careers in the technical areas of media production will find these courses very valuable, but will need courses from elsewhere to provide instruction in the mechanics of production. For example, while the film industry in Canada is studied, film-making is not.
Lower-level requirements: 12 credits
Upper-level requirements: 15 credits
* Students who have taken one or both of these methods courses for the sociology/anthropology major may substitute this requirement with a minimum of four additional credits from the list provided for the last requirement.
Note for students doing a sociology/anthropology major and MACS minor: SCMS 334 and SCMS 460 may be counted as either sociology or MACS credit, but not both. Students doing a sociology/anthropology major and MACS minor should consult with the Arts Advice Centre for appropriate course selection.
Associate of Arts degree: Media and Communication Studies
Graduates of the Associate of Arts, Media and Communication Studies option, are prepared to seek employment, to go on to Simon Fraser University to complete a BA in Communication, or to ladder into the BA (MACS minor) at UCFV. In some cases, graduates enter other post-secondary institutions to complete degrees in related areas of study or to earn diplomas in the production aspect of media. Talk to the Associate of Arts advisor, or a faculty member, about the best option for you.
For program requirements, please see the Associate of Arts degree section.
Faculty
Jean Ballard, BA, MA (Calgary), Department Head
Kathleen Galarneau, BA (Waterloo), MA (SFU)
Eric Spalding, BA ( Concordia), MA (Quebec), PhD (SFU)
Staff
Lesley Poh, Department Assistant
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